For those of you following my blog, you know I’ve been thinking about branding lately. There are a lot of people with a dream out there… including you and me. So, what makes you and I different from everyone else?
When I look at what I do, leadership development, there are tons of other people out there who have a heart for making an impact in others, for helping them become better leaders. There are a lot of people out there with a lot of knowledge. There are a lot of people out there with websites, brochures, models and presentations. So – what makes me (you) different?
To be honest – not much. Except – one critical thing. Attitude. The one thing that will make or break me (or you) is our attitude. You have to believe that you are different – that YOU can have the impact on others that you are trying to serve. Without this key ingredient, the rest is worthless.
If you find your business or your career languishing, take a deep and honest look at your belief system. How deeply do you believe that you can make a difference? That you will be successful at what you’re trying to do! The bottom line is that all the things we produce, will not make you successful by themselves. No marketing material, business strategy, networking, business plan, presentation, book, brochure (you get the idea) will drive your success. Only your attitude will.
If your career or business is stalled – check out my coaching program. You won’t regret it.
All the best,
All the time,
JT